Tribe e-commerce Responsive Website Re-Development

Tribe are specialists in unique clothing, apparel and accessories for the adventurous at heart – The range includes wooden watches and sunglasses which are inspired by Nature, Worn by You… Join the Adventure!

The original e-commerce website was not structured well for customers to be able to use it easily and the products layout and pages were not search engine friendly.

Redstone Media was asked by Tribe to review the website and suggest what was needed to make the site more functional, optimised for search engines and easy for customers to buy products from.

Once the project plan was decided on Redstone Media re-developed the home page, adding a slider displaying a series of photographs as well as text and new picture links to products ranges. We also re-developed the menus, information and product page layouts, text titles and product content and re-coded many of the pages so they did what Tribe required. The photographs were also changed and improved and their relative positions and orientation re-coded so they all followed the branded look which Redstone Media created for the website. The whole website uses specific fronts for text and menus maintaining the sites unique look while still being indexable by Google and other search engines.

The websites responsiveness to mobile and tablet devises used to view it was also improved making sure that it looks good on a wide range of devices in landscape and portrait orientation.

A new and better system was used to feature Tribe products in their ‘LookBook’ – an animated slideshow of the product range which was designed so that the client can easily update the photographs themselves.

As a live running e-commerce website it was vital that the work be carried out without closing the site down – this was achieved and sales of Tribes unique clothing, apparel and accessories was not disrupted throughout the process. The result, a simple to use e-commerce website that is search engine optimised (SEO) without compromise to the style, look and feel of the website.

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